Rihanna is cool.
A few weeks ago, Dior announced that the pop superstar will front its spring 2015 campaign and will star for the upcoming Secret Garden film series. This is some sort of fashion news extraordinaire, as this is Rihanna’s first major fashion campaign from a luxury couture house. And i would say groundbreaking, because the Barbadian bad-ass is the first-ever black woman to become Dior’s ambassador in it’s 69th year history!
This is the fourth installment of the Secret Garden film series, entitled, Secret Service, which will also features the likes of Daria Strokus, Melissa Stasiuk and Xiao Wen Ju. WWD debuted the images for the Secret Garden campaign photographed by Steven Klein at the Palace of Versaille in France.
Dior chief executive officer Sidney Toledano told WWD: “[Rihanna] knew how to work with Versailles. She has this kind of elegance – we saw it from the very first moment — and then she can surprise. She can be unexpected and we like it. It’s part of this personality.”
A spokesperson from Dior also confirmed that “”Film and print versions of the campaign are scheduled to run this spring.”
The 27-year old songtress follows in the footsteps of fellow A-listers Dior ambassadors, such as Jennifer Lawrence, Charlize Theron, Marion Cotillard and Natalie Portman.
She has also previously fronted campaigns for Balmain and is the current creative director of sports brand Puma.
Watch out for the exclusive video on May 18.
Source: Dior/WWD